Category Archives: Blog

  • February 2, 2026
  • Happy Rewards

Designing a Loyalty Program for Millennials and Gen Z

Millennials and Gen Z are reshaping shopping forever. Together, they’re driving massive consumer spend—Millennials hold about 26% of U.S. holiday dollars, while Gen Z‘s power surges toward trillions by 2030 (PwC & Numerator 2025/2026 data). But old-school loyalty programs?...

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  • February 2, 2026
  • Happy Rewards

Unlocking Benefits in the United Loyalty Program

Imagine this: an airline’s loyalty program ends up being worth more than the airline itself during tough times. Sounds wild, right? That’s exactly what happened with United Airlines’ MileagePlus, at one point valued at around $20 billion, even outshining...

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  • January 30, 2026
  • Happy Rewards

Loyalty Program Trends to Watch in 2026

The global loyalty management market is booming, projected to reach around $15-17 billion this year, driven by smarter tech and value-hungry shoppers. Gone are the days of simple punch cards. Today’s customer retention strategy relies on powerful loyalty management...

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  • January 30, 2026
  • Happy Rewards

What’s New in the Home Depot Loyalty Program?

Think that you are walking into your favorite store and feeling like they actually get you, saving you time, tossing in extra perks, and making you want to come back again and again. That’s the magic of a great...

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  • January 30, 2026
  • Happy Rewards

Best Practices for Businesses Adopting Loyalty Software

In 2026, adopting the right loyalty program software can be a total game-changer for boosting customer retention and growing your profits. Loyalty programs aren’t just nice-to-have perks anymore—they’re essential in a market where customers expect personalized experiences and rewards...

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  • January 29, 2026
  • Happy Rewards

How the Cracker Barrel Loyalty Program Retains Diners?

The restaurant industry battles declining traffic, fierce competition, and economic pressures, making customer retention tougher than ever. Yet, loyalty programs deliver proven ROI by boosting repeat visits, average order value (AOV), and incremental revenue—often turning one-time diners into regulars....

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