- February 2, 2026
- Happy Rewards
Designing a Loyalty Program for Millennials and Gen Z
Millennials and Gen Z are reshaping shopping forever. Together, they’re driving massive consumer spend—Millennials hold about 26% of U.S. holiday dollars, while Gen Z‘s power surges toward trillions by 2030 (PwC & Numerator 2025/2026 data). But old-school loyalty programs?...
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